The signs in the used car market are pointing to change: after years of falling prices, there are...
Wheels are no longer the only thing moving in the industry. Like so many things in today's society,...
Some sales pitches don't work. The customer reacts unimpressed or even grumpy. There is a lack of...
Unlike text, images are real eye-catchers. But there are a few things to bear in mind when...
Many used car dealers try to convince their customers with a maximum of arguments. The intention is...
Top sales can only be achieved in the used car trade if it is possible to appeal directly to the...
Whether a customer buys the Honda Civic on offer or not does not depend solely on the price....
What do you think is important when selling? ‘Emotions are essential’, many marketing experts...
’Stop talking! Open your ears, think and then talk!’ Joe Girard recently admonished car...
In the new car industry, manufacturers and brands effortlessly play on customers' emotions. This...
