Some sales pitches don't work. The customer reacts unimpressed or even grumpy. There is a lack of...

Unlike text, images are real eye-catchers. But there are a few things to bear in mind when...

Many used car dealers try to convince their customers with a maximum of arguments. The intention is...

Top sales can only be achieved in the used car trade if it is possible to appeal directly to the...

What do you think is important when selling? ‘Emotions are essential’, many marketing experts...

In the new car industry, manufacturers and brands effortlessly play on customers' emotions. This...