--- title: The Neuro CarSales Blog | Stefanie Kalheber --- - [English](http://www-visi-one-com.sandbox.hs-sites.com/en?hs_preview=iOrFaqVb-5760733603) - [Deutsch](http://www-visi-one-com.sandbox.hs-sites.com/de?hs_preview=POBoItLj-5766939322) [![Sign In](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/418610/63d995cf-69b9-41ec-af0a-359c337884e7.png)](https://hubspot-cta-redirect-eu1-prod.s3.amazonaws.com/cta/redirect/418610/63d995cf-69b9-41ec-af0a-359c337884e7) [![Get Started](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/418610/1398c0e6-69e5-40e4-ab8f-a6d313ed4446.png)](https://hubspot-cta-redirect-eu1-prod.s3.amazonaws.com/cta/redirect/418610/1398c0e6-69e5-40e4-ab8f-a6d313ed4446) [![VISI/ONE GmbH](https://blog.visi-one.com/hubfs/VO_files_may18/Home/VISIONE_logo.png)](https://info.visi-one.com/en) ** # The Neuro CarSales Blog ## Stefanie Kalheber ### Recent Posts ## [Does your used car marketing appeal to your customers’ emotions?](https://blog.visi-one.com/en/neurocarsales/blog/does-your-used-car-marketing-appeal-to-your-customers-emotions) by [Stefanie Kalheber](https://blog.visi-one.com/en/neurocarsales/author/stefanie-kalheber) ![](https://blog.visi-one.com/hs-fs/hub/418610/file-2404240402.png)Apr 17, 2015 6:00:00 PM [![](https://blog.visi-one.com/hubfs/blog/Does_your_used_car_marketing_appeal_to_your_customers%E2%80%99_emotions/15021EN.jpg) ](https://blog.visi-one.com/en/neurocarsales/blog/does-your-used-car-marketing-appeal-to-your-customers-emotions) What’s the most important thing about sales? Although many marketing experts will start by telling you that emotions are essential, they immediately evoke the [myth of the rational customer](https://blog.visi-one.com/blog/three-myths-about-second-hand-car-buyers-that-inhibit-great-used-car-marketing-ideas) and add the caveat that emotions by themselves are irrelevant if the price isn’t right. [Read More](https://blog.visi-one.com/en/neurocarsales/blog/does-your-used-car-marketing-appeal-to-your-customers-emotions) 0 Comments [Click here to read/write comments](https://blog.visi-one.com/en/neurocarsales/blog/does-your-used-car-marketing-appeal-to-your-customers-emotions#comments-listing) ## [3 myths about used car buyers that your marketing team needs to know](https://blog.visi-one.com/en/neurocarsales/3-myths-about-used-car-buyers-that-your-marketing-team-needs-to-know) by [Stefanie Kalheber](https://blog.visi-one.com/en/neurocarsales/author/stefanie-kalheber) ![](https://blog.visi-one.com/hs-fs/hub/418610/file-2404240402.png)Apr 17, 2015 4:45:00 PM [![](https://blog.visi-one.com/hubfs/blog/3_myths_about_used_car_buyers_that_your_marketing_team_needs_to_know/15011EN.jpg) ](https://blog.visi-one.com/en/neurocarsales/3-myths-about-used-car-buyers-that-your-marketing-team-needs-to-know) When it comes to new cars, manufacturers and brands know all too well how to play with customers’ emotions. That’s obvious from vehicles’ details appealing to all the senses and those emotionally charged advertising campaigns! Used car marketing, though, is usually a rather staid affair. Why is this? Do people looking for a second-hand car think differently from those in the market for a brand new vehicle? Are they really obsessed by nothing more than the quest for the lowest price on the web, a hard bargain and even more features? [Read More](https://blog.visi-one.com/en/neurocarsales/3-myths-about-used-car-buyers-that-your-marketing-team-needs-to-know) 0 Comments [Click here to read/write comments](https://blog.visi-one.com/en/neurocarsales/3-myths-about-used-car-buyers-that-your-marketing-team-needs-to-know#comments-listing) [All posts](https://blog.visi-one.com/en/neurocarsales/all) VISI/ONE Blog Search Search Google ### Subscribe to Email Updates ### Posts by Topic - [Buyer Psychology (2)](https://blog.visi-one.com/en/neurocarsales/topic/buyer-psychology) - [Emotional Marketing (1)](https://blog.visi-one.com/en/neurocarsales/topic/emotional-marketing) - [Used Car Marketing (1)](https://blog.visi-one.com/en/neurocarsales/topic/used-car-marketing) ### Recent Posts **![footer_logo](https://blog.visi-one.com/hs-fs/hub/418610/file-1912466908.png)** **How may we amaze you?**Contact us now for a personal consultation.     [![Click to Schedule an Appointment](https://cdn.timetrade.com/images/ButtonBuilder/1.0/button-d00808-short-medium.png)](https://www.timetrade.com/book/FN4HS?sh=1) Copyright 2026 VISI/ONE GmbH | All Rights Reserved | [Legal Notice](https://www.visi-one.com/en/contact/legal-notice) | [Privacy Policy](https://www.visi-one.com/en/contact/privacy-policy)